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The contrast of comparatives of equality, superiority, and inferiority; as well as superlatives

Presentation / Objective


Anses. (2015). 15 de marzo Día mundial del consumidor. Retrieved 18/04/18 from https://www.flickr.com/photos/ansesgob/16173893363

These years of constant development have changed the way we live. People produce and consume more things and services. We travel more and live longer. However, the impact of all this on the environment is bigger and more visible. Environmental regulations are trying to reduce this impact, but it has to be more efficient. Consumers have become more critical about what they buy and, in a world of choices, only the best beats up. The statement of consumerism is: “the more we have the happier we become”, but this is not always true. In this accelerated rhythm of growing, our best tool is having more intelligent choices about what we consume, but … How can we manage this? That’s right… checking and comparing the characteristics of what we are buying.

And these are exactly our key points of this lesson: comparing (comparatives) and maximizing (superlatives) the characteristics of something or someone. Did you guess the topic from highlighted words?... well done!

In this lesson you will practice the contrast between comparatives and superlatives in a context where you will reflect on consumer societies. This will help you to use structures in a real frame of reference.

In the first section you will analyze the contrast between comparatives and superlatives, emphasizing relations of comparative equality, superiority and inferiority and maximization of objects and people’s characteristics (adjectives). At the same time, as you analyze the topic in context, you will have the space to answer some practice exercises to master the comparative and superlative structure.

All this, as mentioned before, in a context that will make you reflect on the roll we are playing as a consumer society.

In the second section you will work on your reading, listening, writing and speaking abilities of language. Here, you will have different tasks to use what you reviewed in the previous part.

At the end of this segment you will find a self-evaluation to check out how much you have learned in this lesson.

 

Objective:

At the end of this topic you will restate the construction of comparison relations –equality, superiority and inferiority- (comparatives) in contrast to expressions of maximum degree of a characteristic (superlatives) through phrases and conjunctions such as as, than, more than, less than, the most, in order to compare and maximize characteristics of objects, places and people of the English-speaking culture and their own.

To reach the objective it is required that you complete all the activities and remember you can repeat and go back to the lesson as many times as you consider it necessary. It is important you recognize that your determination is decisive to get your learning objectives. We hope this lesson contributes to your progress in language and world knowledge. 

So, let’s get into it!!

Content

What is a consumer society?

As we mentioned at the beginning, development has changed the way we live. Definitely, people live longer, produce and consume more things and services.


A consumer is…

Freepik. (2013-2018). Man walking with shopping cart. Retrieved 18/04/18 from https://www.flaticon.com/free-icon/man-walking-with-shopping-cart_43032#

 

 

Now watch the video Consumer society.

 

What do you think about it?

When we are exposed to different products, the only way we can make an informed decision about what to buy, we need to compare them. This is to see if they are different or the same, as part of being a responsible consumer. We need to use comparative adjectives to express such difference.

Did you notice the use of comparatives in the text and in the video? We are sure you did! Because this is not the first time you see comparatives.

 

 

Exercise 1. Bring grammar to light!

 

 

 

How many more examples can you find in the consumer society text? Look at the example and identify them.

  Comparative Adjective than Complement
Cell phones are smarter than before
more advanced many years ago

 

Content

 

I. COMPARATIVE ADJECTIVES. Superiority & Inferiority: -ER & MORE

 

Now, let’s review the rules to remember:

Exercise 2. Write the comparative form

 

Exercise 3. Comparative practice

 

After reviewing the comparative rules and doing some practice, it is time to put the rules into context. Consider the real situation of buying stuff. The market offers a lot of options but, as a responsible consumer, you must study your options and compare. This is the first step to be a responsible consumer.

First situation: Imagine you are thinking about buying a car. Think about the characteristics you are looking for in a car. Look at the first option:

Now compare your options. Compare these two cars, considering the characteristics of the previous chart:

As you could see these comparatives are expressing relations of superiority and inferiority because one is more than the other, in other words: One is superior and the other is inferior.

Second Situation: You need to buy some drinks for a party. You are considering two options but you can only buy one:

Think about 10 sentences using comparative adjectives to help you decide what to choose. Consider the adjectives form the box and drag them to the corresponding picture.

1. Colder / 2. More Refreshing / 3. Cheaper / 4. More expensive / 5. Sweeter / 6. More exotic / 7. More acid / 8. Softer

COMPARISON COMPLEMENTS

Now that you have reviewed the rules and had some practice, in this part you are going to check how you can form the complements of the comparatives. Look at some patterns in the following chart:

You can use object pronouns to complete a comparison sentence:

  • When buying electronics, Rick is smart, but Neil is smarter than him (object pronoun).

But in more formal writing and speaking, use a subject pronoun + auxiliary verb:

  • When buying electronics, Rick is smart, but Neil is smarter than he is . (subject pronoun + auxiliary).

 

 

Use and auxiliary verb after ‘than’. Do not repeat the main verb:

  • (✓) Buying on line has more advantages than buying in store does.
  • (X) Buying on line has more advantages than buying in store has.

 

 

 

A possessive noun or possessive pronoun can be used after ‘than’:

  • My car was cheaper than Susan’s.
  • My car was cheaper than hers.

 

 

 

Sometimes, if the comparison is clear or obvious, ‘than’ and the second part of the comparison are not necessary.

  • Nowadays are cell phones are cheaper and more accessible.

 

 

 

 

Be careful! Don’t use ‘that’ or ‘then’ in a comparison, because these words have different meaning:

  • (✓) Distributors are more efficient than they used to.
  • (X) Distributors are more efficient that they used to.
  • (X) Distributors are more efficient then they used to.

 

 

 

 

Exercise 4. Completing comparatives

 

 

Content

 

II. COMPARATIVE ADJECTIVES. Equality and Inferiority: (Not) AS… AS & LESS

 

Read the next passage about consumer behavior and pay special attention in the expressions in bold:

Consumer Behavior: The Psychology of Marketing

The study of consumers helps companies and organizations improve their marketing strategies. This is as important as having a good product because if you have a good product but your marketing strategy is not as good as the product, it will cause that its impact on the market could be less effective.

To do this, it is fundamental to consider some issues: the psychology of how consumers think, feel, reason, and select between different alternatives and how the consumer is influenced by his or her environment (culture, family, signs, media). For example, people want to look as cool as famous people; however this might be not as positive as you may think. Consumer behavior involves ideas as well as tangible products.

 

 

Exercise 5. Let’s find out grammar!

 

Look at each phrase from the previous passage. Does the phrase mean equal or not equal? Choose the correct answer.

As you could see this kind of comparatives show comparison relations, but not as superiority: AS…AS show equal relation and NOT AS…AS and LESS show inferiority.

Let’s get deeper into the topic.

As we said before, comparatives AS…AS show equality in comparisons and LESS… than inferiority relations: Look at the chart:

  As/less Adjective As/than Complement Relation
My car is as big
comfortable
as yours equal
This phone is not as expensive
good
as that one inferior
Vodka is less popular than beer inferior

 

 

Now check the rules:

Use as + adjective to compare two people, places, or things that are the same or equal in some way:

  • Your car is as old as mine.

Be careful, when you use as…as the adjective is in simple form not in the comparative form:

  • Laptops are as convenient as PC’s computers.
  • Laptops are as fast as PC’s computers.
  • (X) Laptops are as faster as PC’s computers.

To complete a comparison with as… as, you can use:

  • a noun Mike is as kind as his father
  • a possessive noun or possessive pronoun Mike’s house is as big as Rodney’s.

In informal speaking, object pronouns are often used to complete comparisons with as…as.

  • Formal: He is as young as I am.
  • Informal: He is as old as me.

The opposite of ‘more’ is ‘less’.

  • My old computer is less efficient than my new one.
  • My old computer is not as efficient as my new one.

Use not as . . . as with one-syllable adjectives.

  • My computer is not as small as yours.
  • Rita’s phone is not as cheap as my phone.

Use less . . . than or not as . . . as with adjectives that have two or more syllables. The meaning is the same.

  • My new car is less modern as your big truck.
  • My new car is not as modern as as your big truck.

If the comparison is clear, the second part of the comparison is not necessary.

  • The drinks at Joe’s place aren’t as expensive as in that new club. But it’s less far
  • The drinks at Joe’s place are less expensive than the drinks at that new club. But it’s less far

 

Content

 

III. SUPERLATIVE ADJECTIVES

 

The Mount Everest: a beautiful garbage dump

Everybody knows that the Mount Everest is the highest Mount in Earth. A lot of people have wanted to climb this mount, but unfortunately they have also leave a lot of trash. Take a look at the following information:

  • Most people know that Mount Everest is the highest mountain in the world, but not many people know it has become the dirtiest mountain on Earth.
  • Mount Everest is one of the toughest and most exciting mountains to climb on Earth.
  • Trash is now one of the biggest threats to the environment on Mount Everest.

In the sentences above we find out a lot of things about the Mount Everest. It’s really sad that it is the dirtiest mountain right?

Well, let’s focus now on the grammar part ok? Did you notice the bold phrases? Those show the superlative adjectives!

Look at the chart below:

 

 

Use a superlative adjective to compare three or more people, places, or things.

  • Isabelle is the tallest girl in the class.
  • Barcelona is the most historic place in Spain.
  • That’s the most interesting movie for me.

Add -est to the end of most one- syllable adjectives to form the superlative.* Use the before superlative adjectives.

  • Jane has the most expensive phone in the office

Use the most before most adjectives that have two or more syllables.

  • Brenda has the most amazing voice
  • The Everest is the most dangerous mountain.

For some two-syllable adjectives either -est or the most can be used to form the superlative.

  • stupid → the stupidest / the most stupid
  • cruel → the cruelest / the most cruel

Some superlatives are irregular.

  • good → the best
  • bad → the worst

The opposite of the most is the least.

  • The iphone 7 is the least cheap of all the phones, all of the others are cheaper.

A prepositional phrase with in or of is often used to complete a superlative.

  • The Everest is the dirtiest mountain of the world
  • Joseph is the youngest boy in the room

If the comparison is clear, it is not necessary to complete it.

  • He won because he is the best
  • I have worked the hardest in the gym

One of theoften comes before a superlative adjective. The superlative adjective is followed by a plural noun.

  • Jamaica is one of the most interesting places in the Caribbean

Now that you have check the chart about superlative adjectives is time to practice a little bit with them.

Exercise 6. Practicing with superlatives

 

Using the adjectives in parenthesis write the appropriate superlative structure.

Exercise 7. More practice with superlative

 

Use the words in parenthesis to write appropriate superlative sentences. Consider the following points:

  • When necessary use least even if it is not included.
  • When necessary make the nouns plural.

Reading

Activity 1

How we turned Mount Everest into a dump

It’s time to learn more about how human beings have turned a beautiful mountain such as the Everest into a landfill.

It is sad to say, but people need to learn to be more careful with waste. They aren’t doing something to stop wasting so much!

Let’s learn more about the case of the Mount Everest. First, read the article How we turned Mount Everest into a dump.

Now read the sentences, which were taken from the text, and drag the different elements from the left column to the appropriate space in the right column. You have two attempts to answer every item. You can know your score at the end of the exercise.

 

Listening

What to buy?

Listen to the conversation of six people deciding what to buy. You will have to select the choice each speaker makes and also the reason why they made that decision.

Drag the different options to the appropriate spaces. You have two attempts to answer the exercise.  You can know your score at the end of the exercise.


 

Marketing strategies?

Listen to a talk between a professor and a student talking about marketing strategies.

Then complete the sentences taken from the audio:


 

Writing

Activity 8

Best place to go on vacation

Going on vacation is always relaxing, isn’t it? What do you prefer? A beach resort? A cottage in the forest? Camping? Sightseeing in old towns?

Imagine that you’re going on vacation. You have three places in mind. Think of as many adjectives as you can for each one, observe the example:

Camping
Resort
Sightseeing
Cheap
Funny
________
________
________
________
________
Expensive
Relaxing
________
________
________
________
________
Cultural
interesting
________
________
________
________
________

Now write 10 sentences using comparative and superlative adjectives.  For example:

  • Camping is cheaper than the resort
  • Sightseeing is the most interesting of the three options

Finally write a short text between 100 and 120 words where you can use your sentences from the previous exercise.
In your text you need to respond:

  • What kind of vacations do you prefer and why?
  • In what ocassions you would go camping
  • In what ocassions you would go to a resort
  • in what ocasssions you would go sightseeing

You will be evaluated considering:

  • Appropriate use of comparative and superlative adjectives
  • Appropriate use of gramar
  • Organization of the text.

To self-evaluate your writing. Check this rubric.

 

Speaking

Activity 5

Colette's 911 call of 1993.

Look at the items in the box. Then rank them from 1 to 8 (1 = the least important and 8 = the most important).

a. a big car → → b. stylish clothing → → c. a computer → d. a TV e. a smart phone f. plastic bags g. meals in restaurants → h. a gold watch

Do you think we have the same ideas as people from other countries?

Now rank the items from the chart above according to what you think american people would rank them.

Once you’ve ranked them as you think American people would rank them, write some sentences you can follow to make your recording. Follow the example:

  • I think using plastic bags is not as efficient.
  • American people think plastic bags are better for food.
  • I think, a gold watch is not as important as a computer
  • American people think a gold watch is as important as a big car.

Make a recording of yourself where you can compare your culture to the American culture according to the items and sentences you have.
You will be evaluated considering

  • Use of English
  • Task accomplishment
  • Fluency
  • Pronunciation

Once you are ready you will record your account

 

Self-assessment

Comparative or superlative?

It’s time to check your understanding on comparative and superlative adjectives.

Read the following sentences and choose comparative o superlative.  You can know your score at the end of the exercise.

References

Basic references

IJff, N. (2012). Consumer Society [video]. Retrieved 18/04/18 from https://www.youtube.com/watch?v=6vL-wpPQwo0  
Perner, L. (1999-2018). consumer behavior: The psychology of marketing. Retrieved 18/04/18 from https://www.consumerpsychologist.com/
Cambridge English Dictionary. (2018). Retrieved 18/04/18 from http://dictionary.cambridge.org/dictionary/english/consumer
The Week Staff. (2015). How we turned Mount Everest into a dump. Retrieved 18/04/18 from http://theweek.com/articles/546387/how-turned-mount-everest-into-dump

Complementary references

TEFLtastic. (2018). Comparing and contrasting games/ worksheets. Retrieved 18/04/18 from https://tefltastic.wordpress.com/worksheets/functions/compare-contrast/
TEFLtastic. (2018). Explaining education in your country comparing and contrasting practice. Retrieved 18/04/18 from  https://tefltastic.wordpress.com/worksheets/vocabulary/education/education-comparing-contrasting/
TEFLtastic. (2018). Compare and contrast the places. Retrieved 18/04/18 from https://tefltastic.wordpress.com/worksheets/exams/cambridge-exams/fce/fce-result/compare-contrast-places/

Writing
UsingEnglish.com. (2002/2018). Fun practice for comparative adjectives. Retrieved 18/04/18 from https://www.usingenglish.com/articles/fun-practice-for-comparative-adjectives.html

Speaking
TEFLtastic. (2018). IELTS Speaking Comparing and contrasting questions. Retrieved 18/04/18 from https://tefltastic.wordpress.com/worksheets/exams/ielts/ielts-sp/ielts-sp-one-three/ielts-sp-comparing-contrasting-questions/

Reading
Goodwin, N., Nelson, J., Ackerman, F., Weisskopf, T. (2008). Consumption and the Consumer Society.  Retrieved 18/04/18 from http://www.ase.tufts.edu/gdae/education_materials/modules/Consumption_and_the_Consumer_Society.pdf
Grammar
Maxwell, K., Clanflied, L. (2000-2018). Comparative and superlative adjectives – tips and activities. Retrieved 18/04/18 from http://www.onestopenglish.com/grammar/grammar-reference/adjectives/comparative-and-superlative-adjectives-tips-and-activities/144844.article

Beare, K. (2017).Teaching Comparative and Superlative Forms to ESL Students. Retrieved 18/04/18 from https://www.thoughtco.com/comparative-and-superlative-forms-1211066

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